THE BASICS ABOUT YOU & YOUR ORGANIZATION
IF YOU'RE NOT SURE HOW TO ANSWER - TYPE "I'M NOT SURE" OR "ASK ME".
Phone * Business Name * How long have you been in business? * Describe your business in one to three sentences. * What Product or Service does your company provide? * What separates your business from others? *
Does your business have a niche or speciality?
Do you have a unique product or service, and how would someone use your product/service? REVENUES & CTA What was your last full-year revenue AND your year-to-date revenues? Example: 2021 = $350K, 2022 = $1.9M * Think Customer Transaction Average (CTA). Example: $1000/cta * Think target increase per CTA sales & revenues. Pick One. * COMPETITORS: Name one or more competitors. Provide company names or their website addresses. (include Amazon if you sell the same type of product) * LOGO & TAGLINE Do you have a company logo(s)? Please check one box that best apply to you. Pick One. * IF APPLICABLE, please upload versions of your current logo or concept(s) for a new logo.
If this is a concept of a new logo, please use PowerPoint, Adobe Illustrator or HAND DRAW your concept. Allowed File Extensions: PNG, JPEG, JPG, AI, PDF, PPTX, DOCX
Do you have a Tagline? If so, what is it? Type "NA" if you do not have a tag line. * If you do not have a tag line would you like Anvoye to create one? * If Anvoye is designing a new logo, would you like your tagline to be included in with your logo or as a separate line? * GETTING INSIDE YOUR BRAND
If you're not sure how to answer the following - just type "I'm not sure" or "I need help with that".
Why did you choose your company name? Is there a story behind your company name or does it just sound cool? * What is your brand promise? *
A brand promise is the value or experience your customers can expect to receive when they interact with your company.
What are your brand's values? *
List one or more values, and how they should be embodied throughout all branding.
Who are your target customers/clients/patients? *
Describe who your potential clients / target customers are. Think, visualize and describe your target customers. Example: what is their age group, what do they do for a living, what style of clothing do they wear, do they prefer Sushi or Pizza or Steak, what do they do for fun... and so on, and so on. Give some thought - this will help in the long run!
BRAND FEEL & MOOD Do you have colors for your brand? * If you have company colors what are they? If you don't know the HEX COLOR number(s) - go here... htmlcolorcodes.com/color-picker/
Example: #DB3A17, #A61F24
If your company colors are still evolving, describe what you're imagining using a place or thing. Like Ocean Blue. Canyon Red. Do you have brand fonts? If so, do you know the name(s) of your fonts?
If not, try this... https://www.1001freefonts.com/
Photographs. Think Mood. Think Style. Think B&W or Color or Mixed
Can you define the style of photography your marketing materials and website will reflect?
Photograph / Photograph-Style Example Upload
If you have examples of Photographs or Photograph-Style Examples - upload here.
BRAND PERSONALITY & VOICE/TONE
Describing the key characteristics and traits your brand embodies makes it easier for our designers, writers, and other creative team to capture and present your brand and message to your intended audience. The goal is to instantly connect to your intended customer quickly and effectively.
Is your Brand Personality ...? (Pick one from each row) * YOUR BUSINESS TOOLS, APPLICATIONS AND SUBSCRIPTIONS Do you have all, any or something like the following tools, applications and accounts with the appropriate usernames and passwords? If you do not have some or all of these accounts, you or Anvoye should setup one or more of these ASAP. Quick Survey... How Did You Learn of or Find Anvoye Marketing? (Check all that apply) * Please list any other things not listed above or things we want us to know.