Branding Guide Questionnaire

Sorta Like the 'Anvoye Mind-Meld'. We use the following form to collect information about you and your company so we can understand who you are and your Brand and ultimately build your Branding Bible. Here we’ll establish, capture, or convey your brand with an overview of factors unique and core to your brand and your business. Telling your brand's story, what it stands for, and how it has evolved is essential to defining your brand, its values and building trust with your clients. If you need to, you can Save and Resume - just go to the very bottom of the page. IMPORTANT NOTE. If you’re not sure, just say so. It’s completely ok because sometimes things aren’t quite clear yet.

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THE BASICS ABOUT YOU & YOUR ORGANIZATION

IF YOU'RE NOT SURE HOW TO ANSWER - TYPE "I'M NOT SURE" OR "ASK ME".

Business Owner's Name *

First

Last

Email *

Confirm Email

Phone *

Business Name *

Your Website / URL *

If you do not have a website yet, type, copy & paste the following: https://tbd.com

How long have you been in business? *

The paint is still wet. We're getting things set-up! (0 to 1 month old)
We're underway! Working out the kinks! Some sales & looking to add more! (1 to 6 months old)
We have momentum! Getting better everyday! (6 to 12 months old)
We're Rockin' & Rollin'! We're making consistent sales! (1 to 2 years old)
We're feeling a lot more confident! Looking to shift to higher gear! (2 or more years old)

Describe your business in one to three sentences. *

What Product or Service does your company provide? *

What separates your business from others? *

Does your business have a niche or speciality?
Do you have a unique product or service, and how would someone use your product/service?

REVENUES & CTA

What was your last full-year revenue AND your year-to-date revenues? Example: 2021 = $350K, 2022 = $1.9M *

Think Customer Transaction Average (CTA). Example: $1000/cta *

Think target increase per CTA sales & revenues. Pick One. *

10% to 20%
20% to 40%
40% to 60%
60% to 80%
80% to 100%
Greater Than 100%

COMPETITORS: Name one or more competitors. Provide company names or their website addresses. (include Amazon if you sell the same type of product) *

LOGO & TAGLINE

Do you have a company logo(s)? Please check one box that best apply to you. Pick One. *

We have a logo, and we love it! No changes needed
We have a logo, but we want a new, refreshed one.
We do not have a logo, and we need one.

IF APPLICABLE, please upload versions of your current logo or concept(s) for a new logo.

Click or drag files to this area to upload. You can upload up to 4 files.

If this is a concept of a new logo, please use PowerPoint, Adobe Illustrator or HAND DRAW your concept. Allowed File Extensions: PNG, JPEG, JPG, AI, PDF, PPTX, DOCX

Do you have a Tagline? If so, what is it? Type "NA" if you do not have a tag line. *

If you do not have a tag line would you like Anvoye to create one? *

If Anvoye is designing a new logo, would you like your tagline to be included in with your logo or as a separate line? *

Include tagline in with the new logo.
Keep tagline separate.
Good question. I'm not sure.
Not Applicable (NA)

GETTING INSIDE YOUR BRAND

If you're not sure how to answer the following - just type "I'm not sure" or "I need help with that".

Why did you choose your company name? Is there a story behind your company name or does it just sound cool? *

What is your brand promise? *

A brand promise is the value or experience your customers can expect to receive when they interact with your company.

What are your brand's values? *

List one or more values, and how they should be embodied throughout all branding.

Who are your target customers/clients/patients? *

Describe who your potential clients / target customers are. Think, visualize and describe your target customers. Example: what is their age group, what do they do for a living, what style of clothing do they wear, do they prefer Sushi or Pizza or Steak, what do they do for fun... and so on, and so on. Give some thought - this will help in the long run!

BRAND FEEL & MOOD

Do you have colors for your brand? *

If you have company colors what are they? If you don't know the HEX COLOR number(s) - go here... htmlcolorcodes.com/color-picker/

Example: #DB3A17, #A61F24

If your company colors are still evolving, describe what you're imagining using a place or thing. Like Ocean Blue. Canyon Red.

Do you have brand fonts? If so, do you know the name(s) of your fonts?

If not, try this... https://www.1001freefonts.com/

Photographs. Think Mood. Think Style. Think B&W or Color or Mixed

Can you define the style of photography your marketing materials and website will reflect?

Photograph / Photograph-Style Example Upload

Click or drag files to this area to upload. You can upload up to 4 files.

If you have examples of Photographs or Photograph-Style Examples - upload here.

BRAND PERSONALITY & VOICE/TONE

Describing the key characteristics and traits your brand embodies makes it easier for our designers, writers, and other creative team to capture and present your brand and message to your intended audience. The goal is to instantly connect to your intended customer quickly and effectively.

Is your Brand Personality ...? (Pick one from each row) *

CASUAL
CONFIDENT
ELEGANT

CLASSIC
MODERN
RETRO

ECONOMICAL
MID-LEVEL
HIGH-END

MASCULINE
FEMININE
NUETRAL

SIMPLE
COMPLEX
PLAYFUL

UNCONVENTIONAL
CONVENTIONAL
ESTABLISHED

YOUR BUSINESS TOOLS, APPLICATIONS AND SUBSCRIPTIONS

Do you have all, any or something like the following tools, applications and accounts with the appropriate usernames and passwords? If you do not have some or all of these accounts, you or Anvoye should setup one or more of these ASAP.

Box/Dropbox
Clio
Facebook (Business Account)
GAB
GETTR
GoDaddy
Google (Business Account)
Google Drive
Go HighLevel
Instagram (Business Account)
LinkedIn Account
Mailgun/Mailchimp
Rumble
Sitehound
Truth
Twilio
Twitter (Business Account)
WebEx/Zoom
YouTube
Other

Quick Survey... How Did You Learn of or Find Anvoye Marketing? (Check all that apply) *

Anvoye Contact Me!
Internet Search
Google Ad
Facebook/Instagram Ad
Twitter
LinkedIn
Truth
Gettr
Lead Funnel
Friend or Associate
Billboard
SiriusXM
Other...

Please list any other things not listed above or things we want us to know.

Let's Make Sure You're Not a Bot! *

What is the answer to this equation?

Save and Resume Later

Heads up! Saving your progress now will store a copy of your entry on this server and the site owner may have access to it. For security reasons, sensitive information such as credit cards and mailing addresses, along with file uploads will have to be re-entered when you resume.

Go Back

Your form entry has been saved and a unique link has been created which you can access to resume this form.

Enter your email address to receive the link via email. Alternately, you can copy and save the link below.

Please note, this link should not be shared and will expire in 30 days, afterwards your form entry will be deleted.

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