THE BASICS ABOUT YOU & YOUR ORGANIZATION
IF YOU'RE NOT SURE HOW TO ANSWER - TYPE "I'M NOT SURE" OR "ASK ME".
Phone * Business Name * How long have you been in business? * Describe your business in one to three sentences. * What Product or Service does your company provide? * What separates your business from others? *
Does your business have a niche or speciality?
Do you have a unique product or service, and how would someone use your product/service? DIRECTORIES | PLATFORMS | SOCIAL MEDIA The following questions are to help communicate and understand you/your company's social media content strategy (Past, Present, and Future).
We need to understand you/your company's foray into paid social advertising, social media campaigns, and whether or not you achieved your targets. And, if not - why. What failed? Do you have all, any or something like the following tools, applications and accounts with the appropriate usernames and passwords? If you do not have some or all of these accounts, you or Anvoye should setup one or more of these ASAP. If "Other", please provide as much information as you you'd like.
List one or more values, and how they should be embodied throughout all branding.
Do you have or use any the following Social Media platforms? Do you have or use any the following Directories? Do you have any other Social Media or Directories not listed, and if so - what? What are the social media platforms you are most active on, and why? Thinking of Business postings to Social Media - select your thoughts that closely match. (Check all that apply) * What type of content have you post earlier? Thinking of the above choices - How were these posts and other content pieces received by your audience? How familiar or comfortable are you with SEO/SEO Rankings, Lead/Traffic Generation? * Assuming you have tried or are currently engaged in SEO - What were/are the resultant SEO rankings and traffic generated? Do you have any social media campaigns active currently, and if so - where?? What is your CURRENT or PLANNED monthly budget for Ad Spend alone? (Check all that apply) * Ad Spend is the amount of money spent on specific ad variations within a specific campaign or ad set. Ad Spend is directly paid to the platform or media provider and is separate from agency management fees. The Ad Spend metric helps regulate ad performance. Advertising Costs is a broad expense category, which typically includes online, broadcast, print, outdoor, and direct mail efforts. What are your Social Media goals? Example: You want to go faster/slower with SM, increase/decrease Ad Spend budget, gain more followers, convert more visitors into sales, become an influencer, increase viewers on your YouTube channel, etc. Thinking your overall marketing strategy, how important are your Social Media goals? * What social media reports do you expect from us? (Check all that apply) * Goals & Targets. Represents indicators (KPI) to reach strategic objectives. KPI will provide indicators reflecting what needs improvements, and on or off target. Content Metrics. The way your audience receives your content will be the engagement indicator - how they are engaged with your brand. Example, these types of metrics reveal if your audience prefers video, audio, or imagery if they enjoy influencers, and others. Can also compare interactions with paid content vs organic. Reach. Reach refers to the number of unique people who saw your post. A high reach means you are posting relevant content at a time your audience is active. Impressions. impressions are the number of times your content is displayed. Example, you could have 1000 impressions but no interaction, this indicates something might need some refining and optimization. Engagement & Interactions. Engagement are broken down into smaller metrics known as interactions. Interactions can be anything from clicks, likes, sharing, or commenting on a post. This is critical data as it helps find improvement opportunities in your SM strategies. Achievements. Achievements are the essential information serving as an overview to understanding the success of the entire SM strategy and at what pace those objectives are being met. Opportunities. Opportunities are discovered through analyzing all the data you have through audience interaction with your SM. Example, by analyzing your Instagram comments section, customers would like to have a highlight story or FAQ that answers key questions about your products or service. Customer Demographics. Includes important information about your target audience such as the language they speak, age ranges, gender, location, and more. With this knowledge in hand, you can segment your customers and offer targeted campaigns that match their needs and preferences. Customer Reviews. Customer reviews are analyzed to extract conclusions about the general sentiment of your product or service. By pinpointing specific areas we can determine which areas your customers are not happy with, and exploit the ones they are. How often do you expect social media analytics and performance reports from us? * Who are our Points of Contact? *
Name, Email, Phone #
REVENUES & AVERAGE TRANSACTION VALUE (ATV) The ATV of your business is the average dollar amount a consumer spends with your business in a single transaction. If we know what your ATV is, we can then create a baseline.
Also, if we can increase your ATV with each customer, you will realize a higher return on investment (ROI) on your sales and marketing costs.
Our goal is to help you increase your ATV and revenues through 'up-selling' your products. Knowing your customer’s product or service selection patterns, along with your other offerings (similar and perhaps more expensive) - the better probability of increasing your ATV. What was your last full-year revenue AND your current year projections? *
Example: 2021 = $350K, 2022 = $1.9M
What is your ATV. Example: $1000/atv * Thinking of your product or service offering(s), what is your ATV? OR, if you're just starting up, what is your projected transaction amount per customer? EXAMPLE: For a Roofing Contractor the average Roof transaction could be $18,000 per Roof Installation. What is your target increase per ATV sales & revenues. * COMPETITORS: Name one or more competitors. Provide company names or their website addresses. (include Amazon if you sell the same type of product) * LOGO & TAGLINE Do you have a company logo(s)? Please check one box that best apply to you. Pick One. * IF APPLICABLE, please upload versions of your current logo or concept(s) for a new logo.
If this is a concept of a new logo, please use PowerPoint, Adobe Illustrator or HAND DRAW your concept. Allowed File Extensions: PNG, JPEG, JPG, AI, PDF, PPTX, DOCX
Do you have a Tagline? If so, what is it? Type "NA" if you do not have a tag line. * If you do not have a tag line would you like Anvoye to create one? * If Anvoye is designing a new logo, would you like your tagline to be included in with your logo or as a separate line? * GETTING INSIDE YOUR BRAND
If you're not sure how to answer the following - just type "I'm not sure" or "I need help with that".
Why did you choose your company name? Is there a story behind your company name or does it just sound cool? * What is your brand promise? *
A brand promise is the value or experience your customers can expect to receive when they interact with your company.
Who are your target customers/clients/patients? *
Describe who your potential clients / target customers are. Think, visualize and describe your target customers. Example: what is their age group, what do they do for a living, what style of clothing do they wear, do they prefer Sushi or Pizza or Steak, what do they do for fun... and so on, and so on. Give it some thought - this will help in the long run!
BRAND FEEL & MOOD Do you have colors for your brand? * If you have company colors what are they? If you don't know the HEX COLOR number(s) - go here... htmlcolorcodes.com/color-picker/
Example: #DB3A17, #A61F24
If your company colors are still evolving, describe what you're imagining using a place or thing. Like Ocean Blue. Canyon Red. Do you have brand fonts? If so, do you know the name(s) of your fonts?
If not, try this... https://www.1001freefonts.com/
Photographs. Think Mood. Think Style. Think B&W or Color or Mixed
Can you define the style of photography your marketing materials and website will reflect?
BRAND PERSONALITY & VOICE/TONE
Describing the key characteristics and traits your brand embodies makes it easier for our designers, writers, and other creative team to capture and present your brand and message to your intended audience. The goal is to instantly connect to your intended customer quickly and effectively.
Is your Brand Personality ...? (Pick one from each row) * LASTLY, Please type in anything you think we should know. QUICK SURVEY How Did You Learn of Anvoye Marketing? (Check all that apply) *