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Anvoye Branding Questionnaire

At branding agency Anvoye Marketing, we use the following form to collect information about you and your company.

With the data, we can understand who you are, and your Brand and ultimately build your Branding Bible with the best branding strategy and branding management.

Here we’ll capture the unique elements and factors of your brand to get to the core to your brand, logo and overall business.

Telling the story of your brand, what it stands for, and how it has evolved is an important part of defining your brand and its values, as well as building trust with your community.

If you need to, you can Save and Resume – just go to the very bottom of the page.

IMPORTANT NOTE. If you’re not sure, just say so. It’s completely ok because sometimes things aren’t quite clear yet. Our brand agency is happy to help you.

Your Thoughts.
Your Brand.
You Got This!

THE BASICS ABOUT YOU & YOUR ORGANIZATION

IF YOU'RE NOT SURE HOW TO ANSWER - TYPE "I'M NOT SURE" OR "ASK ME".
If you do not have a website yet, type, copy & paste the following: https://tbd.com
Does your business have a niche or speciality?
Do you have a unique product or service, and how would someone use your product/service?

REVENUES & CTA

LOGO & TAGLINE

Click or drag files to this area to upload. You can upload up to 4 files.
If this is a concept of a new logo, please use PowerPoint, Adobe Illustrator or HAND DRAW your concept. Allowed File Extensions: PNG, JPEG, JPG, AI, PDF, PPTX, DOCX

GETTING INSIDE YOUR BRAND

If you're not sure how to answer the following - just type "I'm not sure" or "I need help with that".
A brand promise is the value or experience your customers can expect to receive when they interact with your company.
List one or more values, and how they should be embodied throughout all branding.
Describe who your potential clients / target customers are. Think, visualize and describe your target customers. Example: what is their age group, what do they do for a living, what style of clothing do they wear, do they prefer Sushi or Pizza or Steak, what do they do for fun... and so on, and so on. Give some thought - this will help in the long run!

BRAND FEEL & MOOD

Example: #DB3A17, #A61F24
If not, try this... https://www.1001freefonts.com/
Can you define the style of photography your marketing materials and website will reflect?
Click or drag files to this area to upload. You can upload up to 4 files.
If you have examples of Photographs or Photograph-Style Examples - upload here.

BRAND PERSONALITY & VOICE/TONE

Describing the key characteristics and traits your brand embodies makes it easier for our designers, writers, and other creative team to capture and present your brand and message to your intended audience. The goal is to instantly connect to your intended customer quickly and effectively.

YOUR BUSINESS TOOLS, APPLICATIONS AND SUBSCRIPTIONS

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What is the answer to this equation?
Save and Resume Later
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You Make Them Clients.

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