Anvoye Logo Design Questionnaire

At marketing agency Anvoye Marketing, we use the following form to collect information about you and your company so we can understand who you are, and your Brand and ultimately provide you with the best logo design for your business.

Here we’ll capture the unique elements and factors of your brand to get to the core to your brand, logo and overall business.

Telling the story of your brand, what it stands for, and how it has evolved is an important part of defining your brand and its values, as well as building trust with your community.

If you need to, you can Save and Resume – just go to the very bottom of the page.

IMPORTANT NOTE. If you’re not sure, just say so. It’s completely ok because sometimes things aren’t quite clear yet.

Our branding agency is happy to help you with logo design & graphic design.

Your Logo Design. Let's Do This.

THE BASICS ABOUT YOU & YOUR ORGANIZATION

Hello! This form is intended to make you think beyond your logo, and consider other aspects of your business and its identity. So, after you complete this form and hit the submit button - YOU WILL RECEIVE AN EMAIL COPY. (Be sure to save it for future use.)

Business Owner's Name *

First

Last

Email *

Phone *

Business Name *

Your Website URL *

If you do not have a website, type tbd.com

How long have you been in business? *

The paint is still wet. We're getting things set-up! (0 to 1 month old)
We're underway! Working out the kinks! Some sales & looking to add more! (1 to 6 months old)
We have momentum! Getting better everyday! (6 to 12 months old)
We're Rockin' & Rollin'! We're making consistent sales! (1 to 2 years old)
We Got This! Looking to shift to higher gear! (2 or more years old)

Describe your business and the product(s) and/or service(s) you provide? *

LOGO & TAGLINE

Do you have a company logo(s). Please check the boxes that best apply to you. *

We do not have a logo, and we need one.
We have a logo, but we want a new, refreshed one.
We have a logo, and we love it! No changes needed.

Please attach versions of your current logo or concept(s) of a new logo.

Click or drag files to this area to upload. You can upload up to 4 files.

If this is a concept of a new logo, you can use PowerPoint, Adobe Illustrator or heck, HAND-DRAW your concept!

Do you have a slogan or tagline? Please check the boxes that best apply to you. *

We do not have a tagline, and we need one.
We have a tagline, but we want a new, refreshed one.
We have a tagline, and we love it! No changes needed.

A tagline is a catchphrase- usually a one-liner. Your tagline should communicate your brand's identity, purpose, and values in a creative way that makes it stick with your audience. Example: “America Runs on Dunkin' Donuts”

Got Tagline?

If you have a tagline - what is it? But, if you don't and would like one let us know what you're thinking, first and let's see what we come up with!

LET'S GET INSIDE YOUR BRAND'S HEAD

Why did you choose your company name? Is there a story behind your company name or does it just sound cool? *

Who are your target customers? *

Describe who your potential clients / target customers are. Think, visualize and describe your target customers. Example: what is their age group, what do they do for a living, what style of clothing do they wear, do they prefer Sushi or Pizza or Steak, what do they do for fun... and so on, and so on. Give some thought - this will help in the long run!

BRAND FEEL & MOOD

If you have company colors? If so, do you know the HEX COLOR number(s)? *

If you're not sure, that's ok. Go here - this might help ... https://htmlcolorcodes.com/color-picker/ Example: HEX #DB3A17

If your company colors are still evolving, describe your company colors you're imagining using a place, a person, or a thing. *

If you're not sure, that's ok. Go here - this might help ... https://htmlcolorcodes.com/color-picker/

Do you have brand fonts? If so, do you know the name(s) of your fonts? *

Go here to test various fonts with your company's name... https://www.1001freefonts.com/

BRAND PERSONALITY & VOICE/TONE

Describing the key characteristics and traits your brand embodies makes it easier for our designers, writers, and other creative team to capture and present your brand and message to your intended audience. The goal is to instantly connect to your intended customer quickly and effectively.

Is your Brand Personality ...? (Pick one from each row) *

APPROACHABLE
ELITE